Videos as part of our employer branding
As part of a new employer branding strategy, we want to show how diverse the Berentzen Group actually is. We work with very different products and brands in the segments Non-alcoholic Beverages, Spirits and Fresh Juice Systems. How can you present these complex connections in a simple way? With moving images. That's how we got the go-ahead for our video project.
If a thing's worth doing, it's worth doing well
One thing was clear from the beginning: If we start a project like this, it will be comprehensive. That's why we are including four of our locations: Our headquarter at Haselünne, Minden, Grüneberg and Linz. A long journey and many preparations waited...
Agency selection and briefing
The search for a suitable team of experts to develop the concept and shoot the video was not easy. We talked to several agencies, heard and - via online chat - saw many good concepts. In the end, we were happy to work with an agency from our region: VSS Werbefilme from Meppen.